Where our rates come from
Every gold and silver rate displayed on this site is built from a four-source consensus, polled every hour during market hours:
- IBJA (Indian Bullion and Jewellers Association) — official AM and PM rates, the reference price most Indian jewellers settle on.
- GoodReturns — independently published city-level retail rates, used as a sanity check on IBJA.
- MCX (via Yahoo Finance) — futures contract pricing converted to per-gram retail equivalent.
- Spot Gold (XAU/USD) — international spot price converted to INR using current exchange rate.
If at least two sources agree within a 0.5% band, we publish the consensus. If they diverge by more, we hold the last verified rate and surface a "verification in progress" note rather than show a number we don't trust.
How often rates update
Live rates refresh on every page view, with a maximum staleness of 15 minutes. The daily fixed rate locks at 6:00pm IST, matching IBJA's PM session close. City-level pages use the IBJA per-gram base rate plus a documented retail markup that we calibrate quarterly against survey data from 50+ jewellers.
Who writes and reviews content
Our content is written and reviewed by named experts. Meet the team:
- GoldRateTodayLive Editorial Team — Editorial Team, Indian Bullion Market Tracker
Every published article is reviewed by at least one editor before publication. Articles older than 90 days are re-checked for accuracy and updated if numbers have moved materially.
Use of AI in drafting
We use AI tools to assist with first drafts, outline generation, and bulk localisation across 350+ cities. Every AI-assisted article carries a footer disclosure naming the human editor who fact-checked and approved the final version. See our full AI disclosure.
Corrections policy
If you spot a factual error, please email [email protected]. We acknowledge within one business day and publish a correction within three. Material corrections are dated and surfaced in a footer note on the affected article. We never silently change history.
Advertising and affiliate relationships
Some links on this site are affiliate links: if you click through and buy or apply, we may earn a commission at no extra cost to you. We mark affiliate placements with "Partner offer" or an "ad" badge. Affiliate revenue does not influence which rates we publish, which jewellers we list, or which guides we write. Editorial and revenue functions sit on separate teams.
Independence and conflicts of interest
GoldRateTodayLive is independently owned. We don't accept paid placements in editorial content. Sponsored content, where it appears, is clearly labelled. Our editors disclose any direct holdings in jewellery brands or gold loan companies covered on the site.
Privacy and your data
We collect the minimum data needed to serve you and run the site. See our privacy policy for details on cookies, analytics, and how to opt out.
Contact
Editorial: [email protected] · Corrections: same address, subject line "Correction".